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If you’ve ever poured money into Instagram or Facebook ads and thought, “Why isn’t this working?”—you’re not alone. In this post, we’re breaking down what Meta told me about the best instagram ads for boosting retail sales.

kassady gibson looking typing on a computer

Marketing

What I Learned From My Meta Ads Call (And What Retailers Like You Need to Know)

If you’ve ever poured money into Instagram or Facebook ads and thought, “Why isn’t this working?”—you’re not alone. In this post, we’re breaking down what Meta told me about the best instagram ads for boosting retail sales.

kassady gibson looking typing on a computer

Marketing

This client came to us with a clear goal in mind: “We want to reach more people beyond just Fairhope.” They had passion, their message in mind, and the audience (at least locally). But when it came to creating their content, reaching their target audience and monetizing it? That is where we came in.  In […]

Season 1 of the This is Menopause Podcast created and produced by Focus Creative in Fairhope, Alabama

Marketing

How We Helped a Local Business Strategically Market Beyond Just Fairhope and the Eastern Shore with a Podcast and YouTube Channel

This client came to us with a clear goal in mind: “We want to reach more people beyond just Fairhope.” They had passion, their message in mind, and the audience (at least locally). But when it came to creating their content, reaching their target audience and monetizing it? That is where we came in.  In […]

Season 1 of the This is Menopause Podcast created and produced by Focus Creative in Fairhope, Alabama

Marketing

Do you splurge on a high-end Shopify website design or keep it cost-effective for now? Should you invest in professional photography, or is DIY good enough? Do you run ads, or wait until sales pick up first? In the spirit of all those “When to Splurge, When to Save” posts you see on Instagram, we thought it would be helpful to flip that lens onto your digital marketing…

Marketing

When It’s Time to Spend vs. Save in Digital Marketing

Do you splurge on a high-end Shopify website design or keep it cost-effective for now? Should you invest in professional photography, or is DIY good enough? Do you run ads, or wait until sales pick up first? In the spirit of all those “When to Splurge, When to Save” posts you see on Instagram, we thought it would be helpful to flip that lens onto your digital marketing…

Marketing

Hot off the Press

You’ve probably heard this a million times in the online business world:
“You need a highly converting website.”
But like, what is a highly converting website, really? 🤔

It’s simple—when someone lands on your site, they actually take the action you want them to. Whether that’s making a purchase, booking a service, or signing up for your email list, the goal is to turn visitors into customers.

And here’s the kicker: It’s not just ..

woman wearing an american flag sweater looking over her shoulder

Photo & Video

Why Your Website Isn’t Converting – And How to Fix It

You’ve probably heard this a million times in the online business world:
“You need a highly converting website.”
But like, what is a highly converting website, really? 🤔

It’s simple—when someone lands on your site, they actually take the action you want them to. Whether that’s making a purchase, booking a service, or signing up for your email list, the goal is to turn visitors into customers.

And here’s the kicker: It’s not just ..

woman wearing an american flag sweater looking over her shoulder

Photo & Video

Hot off the Press