Gain more influence with great pictures
Are you an influencer trying to navigate this extremely competitive space? We are here to help. More and more businesses are looking to influencers to help them sell their products and with that comes the rising need for professional photography.
I got a chance to hang out with the fabulous ladies with The Style That Binds Us recently and capture a few photos of them around Birmingham and Mountain Brook, Alabama. TSTBU is a community for women of all ages and sizes brought together by this mother-daughter team (Alison Bruhn and Delia Folk) that want to share their passion for all things fashion and style.
This dynamic duo is constantly creating content that helps women of all ages learn all things style and culture. They interview designers, help women find the perfect clothes for them, and have even visited all the Fashion month hot spots – New York, London, Milan, Paris – this Fall.
With this in mind, they like to partner with businesses as affiliate marketers to meet the needs of their audience and that are a good compliment to the content they are already sharing. While they are in New York, they work with the amazingly talented Diana Davis from Diana Davis Creative and with me when they are in Birmingham to help them get great pictures to share with the original content they are creating whether it’s sharing the latest exhibit they’ve found at the Louvre in Paris or an ad for rxbar and how it helps sustain them through Fashion Week.
Since Diana and I have a similar style, it works great for TSTBU. Having a professional photographer in both locations allows them to get imagery from wherever they are and add in their photos in to make it more personal.
Here are a few tips to help you stand out as an influencer:
INFLUENCERS NEED GREAT IMAGES
Brands looking for influencers to help them get the word out about their products want to know if you have the good reach and that you can provide good looking images that will showcase their product or service well.
DOES THE IMAGE FIT WITH THE REST OF YOUR FEED?
We work with affiliate marketers on a monthly basis to provide image consulting and capture images for them to use in upcoming promotions, ad partnerships, and their social feeds. It’s important to think about your overall feed and not just each individual post. For your brand to be most effective, having a consistent look and feel of all your posts creates cohesiveness.
WHAT’S YOUR STORY?
What are you saying with your posts? What type of content are you sharing? Your story matters and will help you resonate with your audience, in turn, making you a more desirable candidate for companies to hire as an affiliate marketer. When you resonate with your audience and present new items in a natural way, your audience will more likely want to try it out.
To effectively promote a brand’s product, it doesn’t always have to be about you. Feature their products in a way that resonates with your audience.
About The Style That Binds Us
Founded by mother-daughter duo Alison Bruhn and Delia Folk, The Style That Binds Us is the original next-generation women’s media company and community, exploring the cross section of style and culture. This influential duo has worked with brands like Ecru, Monica Sordo Jewelry, and RXBar just to name a few.
Alison is a fashion consultant and helps women build the perfect wardrobe to enhance their signature style.
Delia started her career in the fashion industry by interning at Versace in Men’s Wholesale. After graduation, she worked at Barneys New York on the buying team in Cosmetics, Ready-To-Wear & Jewelry both for full price and off price channels. Plus, she is involved in several organizations in NYC promoting the arts.
If you have a love of fashion, the arts, and travel, follow these ladies to stay in the know.
Ready to step up your game as an influencer?
Affiliate marketing reaches and influences consumers worldwide, at every part of their purchase journey, both on and offline.
Need help? Send us a message. We can help with overall image consulting and photography coaching, or if you are in the area, we can help you develop a custom image library that you will be proud to share. Pictures tell stories. We help make yours a great one.