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Ever walked into a boutique or gift shop and spotted something so cute, like the perfect cake toppers (eeeek!) and thought, This happened to me recently at a quick visit with one of my clients who owns a local gift shop. The cake toppers were unique, fun, and made you smile just looking at them. […]

porcelain cake toppers sitting beside the register

Marketing

Why Customer Experience Matters for Your Boutique, Ecommerce, and Gift Shop Sales

porcelain cake toppers sitting beside the register

If you’ve seen the viral clips of shoppers nearly ripping each other’s arms off for a new vacuum or stampeding into Walmart for a new TV, you know Black Friday is no joke. People love a good deal. Maybe a bit too much. But hey, that’s not necessarily a bad thing – especially if you […]

woman sitting on a bed drinking coffee looking at images holding a dog

Marketing

Black Friday Cyber Monday Blueprint: A Step-by-Step Guide for Marketing Your Online Store

woman sitting on a bed drinking coffee looking at images holding a dog

Marketing

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