Kassady Gibson May 9, 2019



Are you a business owner?

Read through this first, then take 2 minutes and hop over to your personal Facebook and Instagram pages to see your last 5 photos. What do they say about you? Do they tell your audience what you want them to know?

If you’re a real estate agent, do your friends know you sell homes? More importantly, do they know why they should choose you to help them buy their next home?

If not, personal branding photography can help.

Now if you don’t know what personal branding photography is, it provides imagery for entrepreneurs so they can …

• tell their story,

• up level their brand, and

• connect with their audience so they can grow their business.

These photos can include headshots, work space, lifestyle, creative tools, and can be used across your website, social media, and all your marketing efforts.

Personal branding photography isn’t just for influencers. It’s for anybody in business who wants make sure they are always attracting new customers through their existing network.

Here’s why you need personal branding photography:

ATTRACT YOUR IDEAL AUDIENCE

Attract your ideal audience by being yourself. Some people aren’t going to like you, but some people are going to love you and that’s who you want to work with. You’ll be attracting the right clients by being yourself, and you’ll both be happier in the long run.

I am always telling my clients, people like people … especially when it comes to pictures. Photos with people tend to perform better on social media than any other type of image, and when you have photos of the person they want to know, it’s even better. Plus, its a great way to visually represent what your content is actually saying. No one is you, so by being yourself you are creating a deep connection with your clients.

PERSONIFY YOUR BRAND

People want to know who they are working with and personal branding is such a great way for them to get to know you, so you can attract the right audience for your business. Plus, having professional images gives your personal feed a professional look even though you are being vulnerable at times.

PROVIDE VALUE

What makes you unique? What sets you apart from your competition? Personal branding photography is a great way to showcase the unique characteristics of your business that will attract your ideal customers.

BE TOP OF MIND

For our personal branding clients, we help them develop a library of custom images they can utilize for marketing materials including social media, so they can post consistently and keep their message in front of their audience. When someone in your audience is ready to take the plunge, make sure they are thinking of you.

The times they are changing, and so should your photos.