Is it hard to show off your product in a single photo? If so, stop motion videos and gifs are a great way to show your potential customers what all your product can do.
In a recent product photoshoot with Peak Season – an outdoor industrial design furniture company – we created a stop motion gif to showcase their interchangeable coffee table and stool set.
Stop motions are a highly effective way to market your business and have been around for a long, long time. Even was how Gumby was made back in the day. I love this useful resource, and it’s so fun to see all the creative ways you can showcase a product. Plus, it’s a great way to add your personality into a photo.
Here’s why I love stop motion animations to show off your products:
Shows the versatility of your product
Sometimes a product can do all kinds of things that is almost impossible to show in a single photo. Stop motion videos and gifs are a way to showcase what all it can do.
Grab your audience’s attention
Want to stop your audience’s scroll? These catchy animated graphics can do just that. Since many people don’t even listen to the audio in a video, this is a way to grab their attention and showcase your product in a quick and digestible way.
Show off your personality
Is your look more fun and quirky?
Do you love vibrant colors?
Is your brand more relaxed and casual?
Pull in elements that represent your brand and show off your unique personality with stop motion animations.
Stop Motion Videos Tell a Story
My favorite thing about stop motion videos and gifs is that they tell a story is just a few seconds. No words, voice over, or music needed.
Ready to create some stop motion animations for your business? Let’s chat!