What kind of car does your ideal customer drive? No, seriously—think about it. When you picture your target audience, are they driving a sleek tesla, a fun jeep cherokee, a tahoe with some booster seats or possibly a cute mini cooper?

Believe it or not, understanding their choice of wheels can be the key to unlocking a scroll-stopping social media aesthetic. 

In this post we will discuss the importance of having a strong, cohesive, and polished aesthetic that matches your brand identity and captures your target audience’s attention.

Let’s get your products in their carts!

Think about Cars as Aesthetics in Motion

Every car has a vibe.

A Porsche screams luxury and sophistication, while a vintage VW bus radiates bohemian charm.

What we are saying is that your ideal customer drives a particular type of car, which can give you insight on their personal style, lifestyle preferences, and even more importantly in this context, the content they’re likely to engage with.

Build your content aesthetic to align with your audience’s lifestyle. If your customer loves adventure (think Jeep Wrangler or Subaru Outback), your social media aesthetic should reflect rugged landscapes, bold colors, and a hint of wanderlust.

On the flip side, if your customer prefers luxury vehicles, keep your content sleek, minimal, and polished.

The goal is to craft an aesthetic that not only aligns with your product/service, but resonates with the lifestyle of those who are potential costumers. You want them to envision your product fitting well and adding value to their life.

The “Driver Persona” Formula For Content Creation

Think of it like this:

Car Type + Lifestyle = Content Strategy

Tesla Driver: Eco-conscious, tech-savvy, loves modern minimalism. Content could emphasize clean lines, futuristic vibes, and innovation.

Pickup Truck Driver: Down-to-earth, values practicality, maybe enjoys the outdoors. Think rustic tones, practicality, and rustic tones

Sports Car Driver: Ambitious, loves the finer things, craves excitement. Content should exude energy, luxury, and bold visuals.

Tailoring your social media aesthetic to match their vibe creates content that clicks with your audience.

Not quite sure what your ideal customer’s aesthetic is? Engage your audience! 

Don’t feel like you have to guess- ask!

If you’re not sure what your ideal customer drives and you want to understand the audience you currently have- poll your followers! Use Instagram Stories or facebook posts to pose questions like, “What’s your dream car?” or “Are you a team SUV or sports car?” Not only will you get insight on the type of people already viewing your content, but you’ll also boost engagement, which is great for growing your social media presence! 

How to Bring Your Vision and Their Ideal World to Life

Once you’ve nailed down your customer’s “car vibe,” it’s time to execute. Here’s how:

Step 1: Create custom visuals (photos & videos) that showcase your brand aesthetic

Invest in custom photography that showcase the aesthetic you have crafted with your visual style (photography/graphics/videos), colors (sticking to 3-5 colors that define your brand), font/typography (1-2 fonts that are consistent with other aspects of your aesthetic).

For example, if you are picturing a rugged Jeep audience, then you can assume that they won’t connect with ultra-polished urban shots.

Step 2: Talk how your car persona would talk in your brand messaging

Match your captions to the car persona. Consider if your brand should speak in a witty, conversational or professional tone.

Apply this same tone to interactions in the comments!

Step 3: Share various types of content to meet people in different ways

Post content they would share— content creation should be fun! Diversify your content between educational, inspirational, and entertainment. But, make it fun for followers/potential buyers to engage with and share.

Getting more customers is not always about selling to them, it is about solidifying your brand online as one to remember and come back to when they are ready to spend their hard earned money!

Step 4: Stay cohesive in your branding across all mediums – social, web, print collateral, etc.

Apply the same editing style to all photos and videos. While you don’t want all of your content to look the exact same, you want it to appear cohesive. Consider using the same filter on photos and editing style on videos.

Make sure your aesthetic is instantly recognizable—if someone saw your post without your logo, would they know it’s yours?

PRO TIP 💡 : Create a mood board to act as your guide

Create a brand mood board with inspiration images, fonts, and colors to guide your content creation. Refer to this mood board and adjust it as your brand evolves and establishes a strong aesthetic

Here’s why your content should be aspirational…

Finally, remember that cars can represent aspirations.

Your audience may have a certain car in mind that they would like to drive, similarly, they may have an aesthetic they would have to achieve. Incorporate subtle hints of aspiration into your content—just enough to inspire them without feeling out of reach.

These subtle hints can lean into the idea that your product or service can provide them with what they are looking to achieve their desired lifestyle.

So, next time you’re brainstorming content ideas, think about what your audience is driving—or dreaming of driving.

Build your aesthetic, execute it with precision, and watch as your content connects in ways that feel authentic to them.

Need help bringing your brand to life so you can connect with your ideal customer?

We can help! You work hard to build your business, and you don’t have to do it alone. Hundreds of businesses have trusted us to create high quality images and videos for their business that bring your brand aesthetic to life online (and in print!).

If you’re interested in learning more, reach out!