I’ll have to admit. Emily in Paris — the show that gave us a new appreciation for bold fashion choices and a chic and creative approach to marketing. It’s my guilty pleasure when I’m not taking pictures or building websites, and it’s a great resource when it comes to uncovering valuable marketing lessons on how your retail store can sell more products in-store and online.
Beyond the berets and baguettes, Emily Cooper actually offers some valuable lessons on digital marketing and e-commerce. Let’s unpack what Emily can teach us about selling more products on your website.
Marketing Lesson #1 from Emily in Paris: The Power of First Impressions – Your website Matters
Emily doesn’t walk into a room unnoticed. She’s vibrant, confident, and unapologetically herself. Your website’s homepage should channel that same energy to attract visitors and sell more products.
Think of it as your brand’s digital entrance into the lives of your visitors.
Ask yourself…
Is it visually appealing?
Easy to navigate?
Does it tell your story at a glance?
First impressions are everything—online and in your storefront.
Learn how we can help you with your Shopify store.
Marketing Lesson #2 from Emily in Paris: Content Is Queen – But Make It Chic
Emily knows how to craft content that gets people talking.
The lesson? Don’t just post content for the sake of it.
Set time aside to plan your content so that you are creating compelling, authentic stories that resonate with your audience and your brand’s mission. High-quality images, engaging videos, and conversational captions can set the tone for your business and help sell more products.
Learn more about the Social Club and how we help our clients strategically plan and create content.
Marketing Lesson #3 from Emily in Paris: Know Your Audience
Emily, in the unfamiliar place of Paris, often misses some cultural nuances. But, she learns from them and implements that in her marketing takeovers!
The key takeaway for you? Understand your audience deeply.
Use data to get insights into their behaviors, preferences, and pain points. Then, tailor your website’s design, product recommendations, and content to meet their needs. Less guessing, more converting, and ultimately, sell more products.
Join us for the Sell More Products Challenge to learn how.
Marketing Lesson #4 from Emily in Paris: Social Proof – The Modern-Day Word of Mouth
Emily leverages influencers and social media buzz like a pro (even if unintentionally).
Your website should do the same.
Incorporate customer reviews, testimonials, and user-generated content. Seeing real people promote and praise your products builds trust.
Emily is consistent on her social page, updating her followers and staying true to her personal aesthetic. You should emulate this on your business page- honing in on your aesthetic and engaging your followers.
Learn how The Social Club can help you always have the content you need.
Marketing Lesson #5 from Emily in Paris: Bold Risks Can Lead to Big Rewards
Whether it’s pitching an out of the box marketing idea or crafting a photo campaign for Instagram or website content, Emily isn’t afraid to take risks. Apply this to your e-commerce strategy. Experiment with new layouts and unexpected campaigns. Innovation often comes from stepping outside your comfort zone and can help in selling more products.
Not sure where to start? Setup a 1:1 coaching session with us.
Marketing Lesson #6 from Emily in Paris: Consistency Is Key
Emily’s Instagram aesthetic? Consistently on point. Your brand should be, too. Ensure your website design, product images, and messaging are cohesive. A unified brand experience makes your business feel reliable and professional—and that’s what keeps customers coming back and helps sell more products.
Curious about implementing these marketing tips into your business? Set up your complementary brand discovery call.
Emily in Paris might be a guilty pleasure, but the valuable marketing lessons are important to know how to sell more products and engage your audience effectively!
By embracing bold storytelling, understanding your audience, and not shying away from risks, you can transform your website into a conversion powerhouse. So go ahead, channel your inner Emily and start selling more products with style.
