Running a small business is a constant juggle- your clients, operations, sales, employees all counting on you to steer the ship… and somehow (if you want to continue to grow and excel) you’re expected to show up on social media with polished, purposeful content that engages and converts. 

Showing up once in a while won’t build trust.
Showing up with rhythm will. 💡

Momentum is what moves people from watching… to buying. And when you’re always starting from zero, your content can’t do the heavy lifting it’s supposed to.

That’s what we help you build inside the Social Club™ Power Hour: One focused hour a month → a plan, captions, and clarity that compounds over time.

That’s exactly why we created Power Hour, a monthly membership hosted by the founder and CEO of Focus Creative, Kassady Gibson, who has seen what a little intention, strategy and planning can do for a small business and its online presence. We have built this membership specifically for small business owners who want the support and consistency of a marketing department— without the overwhelm or spending a fortune to make it happen.

What Is the Social Club™ Power Hour?

The community, structure, and ease that you have been missing in your content creation…

✅ A live monthly Power Hour call to get unstuck and get strategic⁠

✅ Bonus planning workshops to help you map out content like a pro⁠

✅ Plug-and-play social media templates (because DIY shouldn’t be overwhelming)⁠

✅ A done-for-you monthly content calendar to save you time and brainpower⁠

✅ Direct access to us for support, feedback & guidance⁠

✅ A private community of like-minded small biz owners

👉 Get all the details about the Power Hour here.

Build a Month of Content in One Day

One of the core focuses of each Power Hour is teaching you how to build a month of content in just one day, saving you the time and headache of content creation. Here’s a sneak peek at how we help you do it:

1. Set Aside One Focused Hour

This is where Power Hour comes in. Once we have completed the onboarding process, which entails outlining and understanding your high level messaging, we can focus on how to execute this seamlessly online. During your call, we’ll guide you through the process of outlining your content themes, aligning posts with your goals, and breaking your messaging into bite-sized, engaging, conversion driven ideas.

2. High Level Messaging 

Understanding your small business’s high-level messaging – the core ideas, values, and promises that define your brand – is essential to building a recognizable and trusted online presence. When your messaging is clear and consistently woven into your content, it becomes easier for your audience to understand who you are, what you stand for, and why they should choose you to spend their money with. Consistency not only strengthens your brand recognition (and boosts your posts), but also builds credibility and connection. This type of interaction turns casual followers, or non-followers who come across your content, into loyal customers. Whether you are writing a caption, designing a graphic, or filming a reel, your high level messaging should serve as the foundation that keeps your content aligned and impactful.

We help you define 3–4 core topics (a.k.a. content pillars) that reflect your brand — think education, testimonials, behind-the-scenes, promotions, or personal stories.

3. Map Out the Flow

Next, we refer to a social calendar to establish the flow of your posts, plan out the content and pair them with engaging captions. Depending on your personal flow, we can outline 3-4 posts per week, giving each one a clear purpose: awareness, engagement, conversion, or credibility.

4. Suggested Captions + Prompts

You’ll walk away with not just a content plan, but also caption starters and prompt ideas customized to your voice and industry. Think of it as creative training wheels — we help you get going, and you keep the momentum all month.

Another way to work with us 

Want a More Hands-On Approach? Meet the Social Club.

If you’re looking for done-with-you content creation support, then Social Club is the membership you’ve been waiting for.

In this monthly membership, we work with you on an ongoing basis to craft a custom social strategy for the month ahead — then we create all the content you’ll need to implement it. Easy and effective, much?

Here’s what’s included every month:

• 🗓️ Monthly planning call to review last month + prep for what’s next
  
• 📸 60-minute brand photoshoot
  
• 🎞️ Up to 20 unique images + 5 Reels (videos)
  
• 📝 Caption prompts tailored to your strategy
  
• 🎨 Styled Instagram grid design to help you post with purpose
  
• 📊 Analytics review to track what’s working
  

Social Club is perfect for business owners who want the strategy and the content — all in one place. You show up, we do the rest.

Why is it so important for brands to show up consistently on Social Media?

Consistency isn’t just about frequency — it’s about building trust, authority, and momentum over time.

According to Social Insider’s roundup of real-world social media case studies, brands that show up consistently create familiarity and reliability in the eyes of their audience. That familiarity leads to higher engagement, greater visibility from platform algorithms, and stronger conversions over time. As their research shows, consistent posting drives better ROI—not just in impressions, but in sales and long-term loyalty.

Why? Because when your customers know they can count on you to show up, they start to pay attention. When your brand becomes a steady presence in their feed, it’s no longer noise — it becomes part of their routine. That’s when they start to listen, engage, and buy.

Inconsistent posting, on the other hand, keeps you stuck at the starting line. You lose traction. Your audience forgets you. And every time you return, it feels like starting from scratch.

That’s why Power Hour exists: to help you stop disappearing and start showing up with rhythm, relevance, and results.

Ready to Create with Clarity?

Whether you’re looking for a lightweight strategic boost (Power Hour) or a done-with-you monthly content engine (Social Club), we are here to help you show up online with confidence, clarity, and creativity.

💡 Power Hour Beta Launch is open now — only 10 spots at $45/month.

Let’s build content that reflects your brand — and actually works.