Hey there, let’s chat about retail marketing for your e-commerce, boutique, gift shop, furniture store, or medspa.
Prime Day is here (and so are Walmart’s Big Summer Deals and Target Circle Week), and everywhere you look, people are shopping, scrolling, and snagging “deals” like it’s their full-time job.
✨ Amazon Prime Day: July 8–11
✨ Walmart Big Summer Deals: July 8–13
✨ Target Circle Week: started July 6
And let’s be real. Your customers’ feeds are flooded with influencers dropping Amazon links like hotcakes, telling everyone what they “need” this week.
But here’s what I want you to know:
Your customers will shop this week. You get to decide if they shop with you.
Why a Seamless Online Shopping Experience Matters for Your Retail Store
Imagine you’re hosting a girls’ night for friends you haven’t seen in forever. You light your favorite candle, put on the perfect playlist, and lay out a charcuterie board so beautiful it deserves its own Instagram reel.
You do it because you want them to feel welcome, seen, and excited to stay.
Your online store should feel the same.
During these big sale days, if your website feels clunky, cold, or confusing, it’s like asking your besties to eat off paper plates in a dark kitchen while you’re still scrambling to slice the cheese.
Even the customers who want to support you will click away.
Why Your Boutique’s Website and Shopify Store Need to Be Ready for Prime Day
Here’s the deal 👉 Customer experience isn’t extra anymore. It’s essential.
Your boutique, gift shop, furniture store, or spa has something Amazon will never have: your warmth, your curation, your personal touch.
But if your online shop doesn’t reflect that, you’re unintentionally sending customers to the big guys—especially during sale-heavy weeks like this.
What do your customers need right now?
They need your online store to be warm, clear, and easy to shop.
They need:
A homepage that guides them exactly where to go
Beautiful, clear product photos that help them see themselves with your products
Product descriptions that answer their questions
A checkout process that’s quick and easy
They want to buy from you. Let’s make it easy for them to say yes.
If you aren’t ready for Prime Day. That’s totally okay.
This is your wake up call to start prepping for Black Friday Cyber Monday.
It’s coming, and just like Prime Days, people will be primed and ready to shop.
Let’s help make sure you’re ready during the Customer Experience Makeover – a 3 day challenge designed to show you what your customers really want and how to set up your store to do just that.
How Retail Stores Can Use Social Media and Email Marketing During Prime Day
Now is the time to show up, friend.
People are in a shopping mindset, ready to grab things that bring joy and beauty into their lives. You don’t need to compete with Amazon on price, you can stand out with experience.
Where? Everywhere your customers are:
- Your Shopify site
- Your Instagram stories
- Your Facebook lives
- Your email list
And don’t underestimate the power of your email list during Prime Day. As Shopify shares, email marketing continues to outperform many other channels for e-commerce, giving you a direct line to your customers when they’re in a buying mindset.
While everyone else is dropping last-minute discount codes in panic, you can confidently remind your customers why they love shopping with you.
Why Investing in Product Photography and Video Helps You Compete in the Retail Marketing Space
Here’s a secret: Your customers buy with their eyes first.
During Prime Day, shoppers are flooded with “fast and cheap” visuals, but your high-quality product photography and video can stop their scroll and keep their attention.
Professional visuals:
- Showcase your products in the best light
- Communicate your brand’s value and aesthetic instantly
- Build trust, so customers feel confident clicking “add to cart”
If you want your products to be seen as worth the price, show them well, again and again.
And if you’re curious when to invest in professional photography and video or if you should wait, this post that breaks it all down.
Why Now Is the Best Time to Improve Your Boutique’s Online Experience – Did Someone Say Black Friday Cyber Monday?
Your customers want to shop small, even during Prime Day. But you have to make it easy for them.
When you create a seamless online experience:
- Customers say yes faster (without a dozen back-and-forth DMs)
- They come back again (without waiting for a sale)
- They tell their friends how easy and joyful it is to shop with you
Because, just like that girls’ night, it’s not about what’s on the table, it’s about how you make people feel.
A Quick Note About Affiliate Marketing 🙊
You’ve seen influencers sharing their Prime Day links all week, right? That’s affiliate marketing in action, and friend, it’s not just for Amazon.
Imagine your biggest fans sharing your products and getting rewarded for it—spreading your boutique’s magic even further while building a community that supports your brand.
It’s something to think about as you grow, and yes, we can help you with it when you’re ready.
Ready to Make Your Online Shop as Warm as Your In-Store Experience?
Prime Day isn’t just for Amazon.
It’s your chance to meet your customers in their shopping mindset and give them a reason to shop with you.
If you’re tired of guessing and ready to align your online store with the warm, welcoming experience your customers love in person, let’s get it done—together.
Join the Customer Experience Makeover Challenge.
Inside, I’ll walk you step-by-step through:
✅ What your customers really want from you
✅ Creating a seamless, warm customer journey
✅ Setting up your store to attract customers who are ready to say YES
You don’t have to guess your way through this.
Let’s do it together so your customers can shop with you, during Prime Day and every day after.
You’ve Got This.
Your customers are ready to shop. Let’s make it easy for them to shop with you.
