The made to order event for local entrepreneurs who want to build more than a small business 💻🍔
Are you an entrepreneur, small business owner, or marketer on the Gulf Coast ready to scale your business and build a brand that resonates with your audience? Join us on Saturday, August 17th, 2024, at Innovation Portal in Mobile, AL, for the ‘Build Your Own Brand’ event—a day packed with actionable strategies, invaluable networking, and hands-on workshops.
Event Highlights:
- Choose 3 out of 9 breakout sessions tailored to boost your revenue, retention, and reputation.
- Network with like-minded entrepreneurs during a mastermind-style networking hour.
- Refresh your marketing visuals with new headshots and content by Focus ($375 value).
Session Spotlight: How to Bring Your Brand to Life with Great Photos & Videos
You may have a stunning website and an Instagram feed full of pretty posts, but if you’re still relying on stock photos to tell your story, you’re leaving money on the table. In this session, we’ll dive into how you can start building your brand by creating compelling photos and videos that convert viewers into buyers.
The Power of Visual Branding: A McDonald’s Story
Consider McDonald’s, a global brand known for its distinctive golden arches. Their success isn’t just about the food—it’s about how they’ve used visual branding to create an unforgettable experience. From the bright red and yellow color scheme to the iconic logo, McDonald’s employs a deliberate visual strategy that makes their brand instantly recognizable.
The choice of colors alone is a powerful example. Red and yellow are known to stimulate appetite and evoke feelings of excitement and energy. According to a study by the University of Loyola, Maryland, color increases brand recognition by up to 80% (Loyola University, 2016). McDonald’s has used this insight to build a brand identity that is both appetizing and approachable.
Moreover, McDonald’s uses imagery that emphasizes warmth and friendliness—think of the smiling faces in their advertising and the family-friendly atmosphere in their restaurants. This visual consistency helps reinforce their brand values and makes a lasting impression on customers.
What are some other businesses that come to mind when you think about the colors and images they use?
One of my favorites is Tuckernuck. They have done an excellent job branding their business and incorporating lifestyle imagery to show potential buyers how easy it is for that cute dress, shoes, or bag they are showcasing can fit into our life.
Who Should Attend?
- Service-based business owners who are the face of their brand.
- Product sellers wanting to showcase their offerings in a way that fits seamlessly into their customers’ lives.
- Entrepreneurs eager to convert traffic faster and guide potential clients to the next step.
What exactly is the Build Your Own Brand Workshop Series?
Build Your Own Brand is a customizable workshop experience where you can learn, AND DO, amongst other entrepreneurs. Think: build your own burger, business edition. 🍔
With 3 sets of breakout sessions to choose from in the areas of marketing, sales, and branding, there’s something for everyone. Choose 3 out of 9 total breakout sessions to learn- and implement- new strategies.
Regardless of your season in business, at this event you’ll be able to improve your visibility as a local brand.
You’ll have a chance to learn from local industry leaders, network with other entrepreneurs, and even choose from optional upgrades that will elevate your brand like professional photos. 📸
You’ll receive a menu upon entry where you can build out your day with sessions that are relevant to you, like:
- Clarifying Your Brand Message- Identifying your target audience, and mapping out how you’ll articulate your value to them.
- Organic Content that Converts; A masterclass on using digital marketing content to your advantage.
- Paid Marketing Strategies like Google Ads & Meta Ads.
- Streamlining Your Client Experience; improving client retention and experience.
- Scheduling Your Success; maintaining motivation and increasing productivity.
Oh, and don’t forget, burgers for lunch. 🍔😏🤌 Will we see you there!?
What You’ll Learn During My Breakout Session:
- The power of original, authentic visual content.
- How to use photos and videos across all your marketing channels.
- Tips for creating content that truly reflects your brand’s unique story.
This session is perfect for those ready to roll up their sleeves and create their own content. If you’re part of a franchise that provides you with content, or if you’re okay with blending in, this session might not be for you.
Other breakout sessions include:
Ready to take your brand to the next level?
We believe stock photos shouldn’t tell your story. Join us and bring your brand to life!
