You’ve probably heard this a million times in the online business world:

“You need a highly converting website.”
But, what is a highly converting website, really? 🤔

It’s simple—when someone lands on your site, they actually take the action you want them to. Whether that’s making a purchase, booking a service, or signing up for your email list, the goal is to turn visitors into customers.

And here’s the kicker: It’s not just about having a website that looks nice. It’s about having a website that WORKS.

So, what does it take to create a website that converts?

Here’s the deal—you can have the best ads, the most amazing social media content, and killer marketing, but if someone clicks through to your site and sees generic or poorly chosen photos, how are they supposed to know you’re the right business for them?

Custom photos and video make all the difference.

When you invest in visuals that represent your brand, you show people what you’re about. It’s proof that you’re unique, trustworthy, and worth their time and money.

And don’t forget the words on your site!

Custom messaging is the secret sauce that helps your visitors feel like they’ve come to the right place.

They need to see themselves in your story and realize that your business is the solution they’ve been searching for.

But a website that converts doesn’t stop there.

Staying in touch with your audience through email and text message marketing keeps you front of mind.

It’s how you continue building that relationship long after they’ve left your site, which means more opportunities to serve them and make sales.

Finally, targeted ads are like a personal invitation.

When your ads reach the right people—your ideal customers—they’ll come to your site already interested in what you offer, and that makes conversions so much easier.

Your website reflects your brand AND speaks to your audience.

Because a website that’s more than just pretty can actually drive your business forward. It’s working for you 24/7, turning curious visitors into loyal customers and helping you scale your business.

And trust me, this isn’t just theory. I’ve seen it happen.

A client of mine, a local boutique, went from having a basic website to implementing custom photos, a solid marketing strategy, and targeted ads.

Their sales doubled in two years!

That’s the power of a high-converting website.

A well-optimized website with custom messaging, unique visuals, and a strategy to engage customers via email and text will not only capture attention but convert visitors into loyal customers.

This is why a small business like yours should invest in more than just a basic online presence.

When your website truly reflects your brand and speaks to your audience, it becomes a tool that works for you 24/7, making sales, booking appointments, and creating meaningful connections with your customers.

In today’s competitive marketplace, that’s something no small business can afford to overlook.

This stuff isn’t easy, but when done right, it works. I’m here to help you make that happen!

Ready to level up your website and get those conversions and sales rolling in? Let’s talk!

Want to learn how to do it yourself?

Discover the single biggest mistake boutique owners make when selling their products…

Hint: it isn’t their products!

Join the Sell More Product Challenge and learn how!