This client came to us with a clear goal in mind: “We want to reach more people beyond just Fairhope.”
They had passion, their message in mind, and the audience (at least locally).
But when it came to creating their content, reaching their target audience and monetizing it? That is where we came in.
In this post, we’re sharing how we helped one local business create a marketing strategy, content marketing plan and sales funnel that goes beyond their practice, so they don’t have to depend on trading time for money and so they can reach more people.
Building a Strategic Marketing Strategy for Fairhope, the Surrounding Area, and Across the US
So what was the game plan?
They knew they needed more than just a few social media posts to make the impact they were seeking. So, we sat down with them and built a full-stack strategy from the ground up.
One that didn’t just look good but also converted.
Our goal was to diversify their online presence, send a clear message about their mission, and educate the masses with video, audio, and photos.
Here’s what we brought to the table to help them scale:
Strategic Planning & Fairhope Marketing Agency Insight
By identifying where their audience was spending their time online, aligning their goals with audience behavior and staying up to date with the current trends, we were able to create purpose-driven content. As a Fairhope marketing agency, we start with strategy to ensure every piece of content works harder.
Expert Videography & Script Writing for YouTube and the Podcast
The value of the words are just as important as production, so we worked collaboratively with (the owners) to choose a focal point for each of their YouTube videos and short social clips. We executed their vision with our videography production and lighting and editing.
On-Brand Photography for Visual Cohesion
On brand office photography, product shots and employee headshots. We wanted to make sure that their audience knew who they were, what to expect by following them online or walking into their doors.
Compelling Graphic Design & Visuals
There is so much visual noise out there that when creating a YouTube channel and Podcast, graphic design that stands out is a must. We created everything from brand visuals to online promo materials for them to ensure this content got noticed.
Professional Podcast Audio Production
We managed the entire podcast process: recorded, edited, and uploaded their audio content, ensuring a polished and professional sound.
Strategic Sales Funnel & Coaching Program Development
Beyond just content, we strategically created and set up their entire sales funnel.
This included integrating their new podcast and YouTube channel into the funnel, developing ads to drive sign-ups for a targeted workshop, crafting the workshop content, supporting them in hosting, and building out the sales pitch to successfully sell their coaching program.
We then collaborated to outline and roll out their full coaching program, designing high-converting sales landing pages, writing persuasive copy, and setting up all necessary forms for seamless conversion. This deep strategic engagement transformed viewers into leads and leads into loyal fans.
SEO-Optimized Website Build to Reach People in Fairhope and Beyond
A sleek, conversion-driven site that brought all the content together, designed not just for aesthetics but for maximum visibility. Our SEO expertise ensured their new platform would perform.
Cohesive Art Direction to Stand Out Online
Overall art direction ensured cohesive visuals, consistent tone, and a standout digital presence across all channels.
The Result? Building a Brand Beyond Local Fairhope
They’re now building a brand that stretches way beyond the Fairhope area—and they have a clear roadmap for growth and revenue generation. What started as a local voice is now on its way to becoming a regional authority. And the best part? They’re able to monetize their content in a way that feels authentic to them. They have a streamlined, updated, and aesthetically pleasing website that not only works well for their patients, but draws a larger audience in for everything else they have to offer- honest conversation about women’s health.
The focus of their new podcast and youtube channel? Navigating menopause and perimenopause. These ladies know that it can be overwhelming—but they want to ensure their audience that they are not alone. That’s why board-certified gynecologists and certified menopause specialists, Dr. Angela McCool-Pearson and Dr. Christy Guepet, wanted to launch This is Menopause, which is focused on women’s health, hormones, and aging well.
Watch the first episode here:
Much like the rest of their social media, they are authentic, engaging and informational. They kick off a series of honest conversations, expert advice, and personal insights designed to support and empower women through midlife and beyond.
This isn’t just clinical info—it’s real, relatable, and filled with both hope and humor. Dr. Pearson and Dr. Guepet, menopausal women themselves, are here to help you reconnect with your body, your confidence, and your joy.
You May Be Wondering, “What if we spend all this time and money on a YouTube channel or podcast, and it doesn’t actually bring in clients?”
It’s a valid fear. Here’s how we see it.
The real fear here isn’t just “Will people watch?”
It’s:
- Will this effort actually lead to paying clients or program enrollments?
- Will it drain our time and budget without results?
This fear often comes from past experiences of posting on social media and seeing minimal traction, or from hearing about others who started podcasts and never got past 50 downloads. You don’t want visibility for visibility’s sake.
You want to know your investment will help people and drive revenue.
Here’s the reality: Content can absolutely bring in clients, but only when it is part of a clear strategy.
We don’t just help clients create videos or launch podcasts. We help them:
- Identify what their audience actually wants to learn about.
- Create on-brand, searchable content that aligns with what people are already looking for.
- Build funnels that connect a YouTube episode or podcast directly to a free resource, workshop, or consult.
- Follow up with intentional email sequences and offers that convert viewers into paying clients.
Your content should never exist in a vacuum. When paired with a funnel, it’s a lead-generating engine, not just a vanity project.
Take Dr. Pearson and Dr. Guepet.
They didn’t just launch “This Is Menopause” to chat into the void. They launched it with:
✅ A content plan designed around their audience’s real questions.
✅ Professional branding and production that built trust immediately.
✅ A funnel that turned listeners into workshop attendees, and attendees into coaching program clients.
Now, they are serving more women than they could ever see 1:1, and their podcast and YouTube presence aren’t just “content”—they’re engines for real, sustainable growth.
Ready to turn your content into clients, too?
If you want to expand your reach and revenue without guessing, we’d love to help you build a podcast, YouTube channel, and funnel that works.
If you want to scale beyond your local community, increase engagement and monetize your content…
