blog categories

If you’ve ever watched viral Black Friday clips of shoppers stampeding into stores for TVs or wrestling over a new vacuum, you already know: people love a good deal. But for small retailers, Black Friday and Cyber Monday (BFCM) aren’t just about deals – they’re about strategy. In 2024, people spent over $13 billion on […]

graphic outlining the 5 steps of black friday marketing for small retailers

Marketing

How to Prep for BFCM 2025 Without Losing Your Mind: A Retailer’s Guide to Strategic Holiday Marketing

graphic outlining the 5 steps of black friday marketing for small retailers

If you’ve ever poured money into Instagram or Facebook ads and thought, “Why isn’t this working?”—you’re not alone. In this post, we’re breaking down what Meta told me about the best instagram ads for boosting retail sales.

kassady gibson looking typing on a computer

Marketing

What I Learned From My Meta Ads Call (And What Retailers Like You Need to Know)

kassady gibson looking typing on a computer

Marketing

Your customers are ready to shop during Prime Day—but will they shop with you? While big brands fight for attention with discounts, your boutique can stand out with a seamless online experience and beautiful product photography that makes customers say “yes” faster. Let’s make your online shop as warm and welcoming as your in-store experience so you can win this Prime Day without racing to the bottom on price.

image of dermatologist's retail area where they sell skincare

Marketing

Let’s Talk Prime Day & Why Your Retail or E-Commerce Store Can Absolutely Win This Week

image of dermatologist's retail area where they sell skincare

Marketing

Hot off the Press