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If you’ve ever watched viral Black Friday clips of shoppers stampeding into stores for TVs or wrestling over a new vacuum, you already know: people love a good deal. But for small retailers, Black Friday and Cyber Monday (BFCM) aren’t just about deals – they’re about strategy. In 2024, people spent over $13 billion on […]

graphic outlining the 5 steps of black friday marketing for small retailers

Marketing

How to Prep for BFCM 2025 Without Losing Your Mind: A Retailer’s Guide to Strategic Holiday Marketing

graphic outlining the 5 steps of black friday marketing for small retailers

If you’ve ever poured money into Instagram or Facebook ads and thought, “Why isn’t this working?”—you’re not alone. In this post, we’re breaking down what Meta told me about the best instagram ads for boosting retail sales.

kassady gibson looking typing on a computer

Marketing

What I Learned From My Meta Ads Call (And What Retailers Like You Need to Know)

kassady gibson looking typing on a computer

Marketing

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