You’ve spent years getting good at what you do.
People trust your judgment. Clients refer other clients to you. Colleagues send people your way because they know the level of work they can expect. Your reputation was built one relationship, one client, and one good outcome at a time.
You didn’t build the business by …
The best firms I’ve been looking at didn’t build their reputations because they figured out how to game an algorithm or put their face on every billboard in town. They built them through years of doing good work, getting results, building relationships, and becoming the attorney…
Silent hesitation is one of the hidden reasons law firms lose good-fit clients. Learn how subtle trust friction on your website, messaging, and intake process affects conversions.
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Are you confused about how you can use photos to promote your business and drive sales? Perhaps you’re wondering if they are worth the investment.
In our experience, they are 100% worth it. Successful small business owners are the ones who focus on building a brand — not just selling stuff. Read on for 10 tips on how and where to use your branding photos to help your business flourish.
Do you know how to choose the right image for your website? Many businesses struggle to find the right photos to use that resonates with their viewer and tells them in an instant what their company is all about. And … even if the picture meets those attributes, is the photo technically correct and on point with the company brand?
Imagine this scenario (and we’ve seen it a lot)…
Someone goes to your website and there is a picture of the city you live in. More than likely this same picture is on several other local company websites. If you sell real estate, this probably isn’t a big deal, but if you are a financial planner or a restaurant owner, that image doesn’t really resonate with…
