You might know me as a Fairhope photographer. And yes, I still show up with a camera in hand for the brand shoots, nonprofit events, and coastal conferences I love. But what many people don’t realize is that behind the scenes, I’ve been quietly helping retail brands scale their businesses, grow their Shopify stores, and connect with customers in ways that go far beyond photos.
Let me take you back to where this started.
Here’s me on some of my first commercial shoots 👇
I fell in love with photography as a kid, but it wasn’t until I had my first daughter in 2011 that I picked it back up. By the time my second daughter was born in 2014, I was shooting families and newborns on the side while working in corporate finance—and doing product photography for the marketing agency I helped build.
Here’s my second little one who was always willing to be my super model to promote family mini sessions back when I started.
It didn’t take long for me to realize something: I loved working with businesses. I’ve always been drawn to that entrepreneurial spark. I grew up watching my dad run a small business and knew early on that I wanted to empower others to chase their dream and live life on purpose—not just clock in at a job they hate.
Suits & spreadsheets were my life for years.
It hit me one day.
I have my Series 7. Why in the world am I just working with families and babies. They are cute and all, but that’s just not me.
That’s when I really leaned into working with businesses back in 2015/2016.
In 2020, a friend reached out needing help with her business. She had almost no online presence. I stepped in—not just with photos, but with a full marketing strategy. Within 18 months, we doubled her revenue from $800K to over $1.6M. Around that same time, I helped another business do the same.
For two years, it was all word of mouth. I never talked publicly about the work I was doing. Most people thought I was just a photographer.
But slowly, something shifted. I started attracting more boutique owners, more product-based businesses, more brands who weren’t just looking for a pretty website or a scroll-stopping photo—they were looking for results. And that’s where I thrive.
These days, I still love photographing corporate events at The Grand Hotel, creating visuals for nonprofits I believe in, and supporting local business owners with branding photography here in Fairhope. That part of my work isn’t going anywhere.
Occasionally, I still take pictures of my beautiful little girl too. Pageant headshots will always be one of my favorite types of photography.
But now, the scope is bigger.
I work with boutique owners and product-based brands who are ready to connect with their ideal customers. I help them create visuals that work—and then use those visuals in marketing that actually sells. Ads. Websites. Strategy. That moment when a client calls and says, “We got 10 orders today!”—that’s what lights me up.
If you’ve been looking for someone who understands both the creative side and the conversion strategy—who can take your photos, build your Shopify store, and help your products sell—you might’ve just found your people.
You can:
- Join us for our beta launch of the Social Club Power Hour
- Sign up for our upcoming Sell More Products Challenge
- Or just reach out and let’s chat.
If we’re the right fit, we’ll get to work building out your next big move. And if not? We’ll gladly point you to someone we trust.
Because at the end of the day, this isn’t just about marketing. It’s about helping good people grow great businesses—and doing work that feels like purpose.
