At Focus Creative, we believe a website should do more than just display products, it should feel like an extension of the brand and in-store customer experience.
That’s exactly what we set out to accomplish with the recent full-site redesign for Hello September, a beloved gift boutique known for thoughtful, beautifully curated treasures.
Hello September has always been about making people feel seen, celebrated, and cared for. But their old website wasn’t quite doing that justice. The site navigation and the shopping experience didn’t reflect the warmth of their in-person store, and the brand’s joyful personality wasn’t shining through online.
A Website Designed for Ease, Built for Joy
One of our top priorities was streamlining the user journey. A customer shouldn’t have to work hard to browse and find what they are looking for. We restructured the entire site architecture to make navigation intuitive and purposeful. From joyful moments like weddings and baby showers to sending sympathy for illness or loss, collections are now grouped in a way that speaks directly to real-life needs.
We also implemented a streamlined checkout process and updated look to the Shop app. For a business built around intentional, feel-good gifting, a seamless checkout experience is not just a feature … it’s essential.
Visuals That Do the Brand Justice
Hello September’s gift curation is visual, emotional, and personal. We knew that the imagery on the site had to match the warmth and care that goes into each product selection.
We accomplished this by:
- Highlighting their commissioned art and handmade pieces with elevated photography
- Ensuring every product image felt “on-brand” in tone and style
- Using consistent, clean design elements to create a visually cohesive experience
A Cohesive Brand Story, Start to Finish
One of the most important aspects of this project was aligning the website with Hello September’s in-store and social media experience. Customers who know and love the brand on Instagram or in person should feel instantly at home when they land on the site.
From tone of voice to color palette to product categorization, we built a digital experience that tells the same story across every touchpoint. The result? A site that not only looks great but feels like Hello September—warm, welcoming, and just a little bit magical.
Going Beyond the Launch
This project wasn’t just about a pretty site. It was about helping a small business better serve its community, grow its online reach, and support the artists and makers who are part of its story.
We’re especially proud of the work done to:
- Improve artist visibility across the site
- Optimize mobile experience (hello, Shop App!)
- Enhance shipping and product categorization features
- Empower Hello September’s team to easily update and maintain their content
Curious How to Build an E-Commerce Website That Becomes Your Best Employee?
At Focus Creative, we don’t just design websites and take pictures. We craft experiences that honor the heart of your brand and make life easier for your customers.
The Hello September redesign was a perfect example of that philosophy in action.
If your site doesn’t feel like you or if your customers are struggling to navigate it, let’s talk. Because your digital presence should be just as thoughtful, joyful, and intentional as your brand.
