When Gotcha Covered Baldwin County, a custom window treatment provider, approached us they were already offering exceptional service and high-quality products. What they wanted was to build awareness of their services, and make it clear that they are not a giant corporate entity, but a client centered business that focuses on client experience before profit. We wanted to create an online presence that matched the quality of their work- one that would highlight their craftsmanship, engage local homeowners/home builders/interior decorators and drive leads. We worked collaboratively with their leader, Kendall Walters, to do just that, using a powerful combination of professional photography, social media management, email marketing, and targeted advertising.
Setting the Stage with Product Photography
Visuals matter — especially when your business is built on elevating home/business style and aesthetics. We started by organizing professional photoshoots to showcase Gotcha Covered custom blinds, shades, and drapes in real local homes. These professional images:
- Captured the range, versatility and quality of their products
- Helped establish a high quality and cohesive brand image across socials
- Provided content across social platforms and email marketing
2. Growing Community Through Social Media Management
With a clear visual identity in place, we turned our attention to social media. Our goal was to position Gotcha Covered Baldwin County as the go-to expert for window treatments in the area.
What we did:
- Bi-monthly photoshoots to keep the product and brand images up to date for consistently refreshing content
- Developed a consistent posting schedule that switched between engaging, educational, and promotional content
- Kept an updated Facebook and Instagram to spotlight customer testimonials, before-and-after transformations, and designer tips
As a result, their social media accounts saw increased followers, improved engagement, and — most importantly — leads from home and business owners.
3. Staying Top of Mind with Targeted Email Marketing
To nurture leads and convert curious browsers into free in-home consultations, we built a streamlined email marketing strategy. Our approach focused on:
- Monthly emails with featured projects, tips, and exclusive promotions
- Follow-ups to keep recent inquiries engaged
4. Driving Conversions with Targeted Ads
Finally, we tested and rolled out ads across designed to capture high-intent leads in Baldwin County and surrounding areas. Our strategy included:
- Geo-targeting to reach only home and business owners in the area of service
- Lead generation forms that fed directly into their email list
Results That Speak for Themselves
Since integrating these strategies, we’ve seen some incredible growth across the board:
- Visibility increased by 1000%, putting Gotcha Covered brand in front of more eyes
- Content interactions jumped 300%, showing that not only are people seeing the new content—they’re engaging with it.
- Email click-through rates are steadily increasing, a sign that the client community is connecting with what is being shared and taking action.
We love seeing our clients and their businesses receive the love and recognition that they deserve. We aim to highlight the strengths of your business, while using actionable insights to help us refine our approach to ads, email marketing, and social media management.
