What should I talk about? What does my audience want to learn? How do I keep it organized?
These are questions that probably swirl around in your brain incessantly as you try to plan your marketing strategy. And it’s okay, I get it. On paper, content marketing seems pretty basic. Produce content that people want to see and you’ll go places. In practicality, it isn’t that easy.
Photography is a big world. If you’ve ever tried different types of photography, you know how different each one can be.
Though the technical skills of working the camera may be the same, the overall skills (and endurance) you’ll need for a newborn shoot are vastly different from what you’ll need for weddings.
The same is true when you move from the world of family photography to commercial photography. Plus, commercial photography has a lot of niches for which you’ll…
When I knew deep down it was time to make the leap and go after what I really wanted in life, it was pretty daunting. I had so many ideas, emotions, plans swirling around in my head, but I wasn’t really sure where to start. I just knew that my corporate career wasn’t meant for me to do long term. I loved the job. I loved the people I worked with. But…something was missing. Deep down, I craved more. I knew there was something else I was supposed to be doing with my life.
So slowly, I started. I took one step toward practicing photography at every one of my friend’s kid’s birthday parties I could. I booked a day full of mini-sessions….
A lot of small businesses struggle to find the right pictures to share on Instagram and Facebook. Not only does their content have to be relevant to their audience, it needs to be engaging and look good.
Do you struggle to find the right pictures for your posts?
Do you spend tons of time looking for the “right” picture to go along with whatever you’re wanting to share that day?
Get on the waiting list to be the first to know about my new brand photography business course launching soon!