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If you’ve been around my business for a while, you know I don’t do sales, flash promos, or “act now!” offers. It’s just not my style. My work is custom, intentional, and deeply strategic — and I believe brand photography is a business investment, not a discounted commodity.

But this year, I’m doing something I’ve never done before…

collection of images by focus creative photographer kassady gibson with the text brand builder bonus offer

Announcement

Why I’ve Never Run a Black Friday Special (Until Now) And Why Your Business Might Need This More Than You Think

If you’ve been around my business for a while, you know I don’t do sales, flash promos, or “act now!” offers. It’s just not my style. My work is custom, intentional, and deeply strategic — and I believe brand photography is a business investment, not a discounted commodity.

But this year, I’m doing something I’ve never done before…

collection of images by focus creative photographer kassady gibson with the text brand builder bonus offer

Announcement

We recently had the chance to do something that was a lot of fun during Kiddoms’ company retreat at The Grand Hotel. Their team brought us in to capture headshots for about 50 of their employees.  Here’s the setup: a cocktail party from 6:00 to 6:30, followed by dinner. This set up allowed us to […]

headshot of a man smiling

Commercial Photography

A Headshot Happy Hour at The Grand Hotel 

We recently had the chance to do something that was a lot of fun during Kiddoms’ company retreat at The Grand Hotel. Their team brought us in to capture headshots for about 50 of their employees.  Here’s the setup: a cocktail party from 6:00 to 6:30, followed by dinner. This set up allowed us to […]

headshot of a man smiling

Commercial Photography

If you’re a business owner, creative, or entrepreneur in Fairhope, Alabama, you already understand the power of visual storytelling. High-quality photography isn’t just a bonus, it’s essential for building trust, engaging your audience, and standing out in today’s crowded digital landscape. That’s where a professional Fairhope photographer comes in. Helping Clients Feel Comfortable At Focus […]

woman standing in a boutique looking at products

Photo & Video

Capture The Essence Of Your Brand With Professional Photography

If you’re a business owner, creative, or entrepreneur in Fairhope, Alabama, you already understand the power of visual storytelling. High-quality photography isn’t just a bonus, it’s essential for building trust, engaging your audience, and standing out in today’s crowded digital landscape. That’s where a professional Fairhope photographer comes in. Helping Clients Feel Comfortable At Focus […]

woman standing in a boutique looking at products

Photo & Video

Hot off the Press

Do you splurge on a high-end Shopify website design or keep it cost-effective for now? Should you invest in professional photography, or is DIY good enough? Do you run ads, or wait until sales pick up first? In the spirit of all those “When to Splurge, When to Save” posts you see on Instagram, we thought it would be helpful to flip that lens onto your digital marketing…

Marketing

When It’s Time to Spend vs. Save in Digital Marketing

Do you splurge on a high-end Shopify website design or keep it cost-effective for now? Should you invest in professional photography, or is DIY good enough? Do you run ads, or wait until sales pick up first? In the spirit of all those “When to Splurge, When to Save” posts you see on Instagram, we thought it would be helpful to flip that lens onto your digital marketing…

Marketing

The long weekend is behind us, and summer is officially here—which means your content strategy for Shopify marketing should be in full swing.

From graduation parties and beach trips to wedding weekends and Fourth of July plans, your customers are shopping for the moments that matter. And if you’re not showing up online in a strategic way, you’re leaving revenue on the table…

fashion model wearing a green dress

Marketing

The Season’s Heating Up. Is Your Shopify Strategy?

The long weekend is behind us, and summer is officially here—which means your content strategy for Shopify marketing should be in full swing.

From graduation parties and beach trips to wedding weekends and Fourth of July plans, your customers are shopping for the moments that matter. And if you’re not showing up online in a strategic way, you’re leaving revenue on the table…

fashion model wearing a green dress

Marketing

We get it- Building a Shopify store seems overwhelming. That’s where a Shopify agency can help streamline the process.  You might be saying … “I don’t know where to start, and I don’t have the technical skills to do it myself.” We understand that building an online store can seem daunting, especially if you don’t […]

info graphic talking about the 10 takeaways from being a shopify partner for 10 years

Content Marketing

10 Years of Building Shopify Stores: The Lessons We’ve Learned (and How They Can Help Your Business)

We get it- Building a Shopify store seems overwhelming. That’s where a Shopify agency can help streamline the process.  You might be saying … “I don’t know where to start, and I don’t have the technical skills to do it myself.” We understand that building an online store can seem daunting, especially if you don’t […]

info graphic talking about the 10 takeaways from being a shopify partner for 10 years

Content Marketing

Hot off the Press