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Ever walked into a boutique or gift shop and spotted something so cute, like the perfect cake toppers (eeeek!) and thought, This happened to me recently at a quick visit with one of my clients who owns a local gift shop. The cake toppers were unique, fun, and made you smile just looking at them. […]

porcelain cake toppers sitting beside the register

Marketing

Why Customer Experience Matters for Your Boutique, Ecommerce, and Gift Shop Sales

Ever walked into a boutique or gift shop and spotted something so cute, like the perfect cake toppers (eeeek!) and thought, This happened to me recently at a quick visit with one of my clients who owns a local gift shop. The cake toppers were unique, fun, and made you smile just looking at them. […]

porcelain cake toppers sitting beside the register

Marketing

We are picking up the keys to our new office today, and it felt like turning a page into a new season. I can already picture clients coming in for strategy days, boutique owners booking brand photoshoots, and cozy gatherings to plan launches and map out offers. It feels like possibility. And it reminded me […]

graphic that says why your store's online space matters as much as it does in store

Marketing

Is Your Online Store Hurting Your Boutique’s Sales? How Your Website Experience Impacts Your Customers

We are picking up the keys to our new office today, and it felt like turning a page into a new season. I can already picture clients coming in for strategy days, boutique owners booking brand photoshoots, and cozy gatherings to plan launches and map out offers. It feels like possibility. And it reminded me […]

graphic that says why your store's online space matters as much as it does in store

Marketing

Do you splurge on a high-end Shopify website design or keep it cost-effective for now? Should you invest in professional photography, or is DIY good enough? Do you run ads, or wait until sales pick up first? In the spirit of all those “When to Splurge, When to Save” posts you see on Instagram, we thought it would be helpful to flip that lens onto your digital marketing…

Marketing

When It’s Time to Spend vs. Save in Digital Marketing

Do you splurge on a high-end Shopify website design or keep it cost-effective for now? Should you invest in professional photography, or is DIY good enough? Do you run ads, or wait until sales pick up first? In the spirit of all those “When to Splurge, When to Save” posts you see on Instagram, we thought it would be helpful to flip that lens onto your digital marketing…

Marketing

Hot off the Press

We get it- Building a Shopify store seems overwhelming. That’s where a Shopify agency can help streamline the process.  You might be saying … “I don’t know where to start, and I don’t have the technical skills to do it myself.” We understand that building an online store can seem daunting, especially if you don’t […]

info graphic talking about the 10 takeaways from being a shopify partner for 10 years

Content Marketing

10 Years of Building Shopify Stores: The Lessons We’ve Learned (and How They Can Help Your Business)

We get it- Building a Shopify store seems overwhelming. That’s where a Shopify agency can help streamline the process.  You might be saying … “I don’t know where to start, and I don’t have the technical skills to do it myself.” We understand that building an online store can seem daunting, especially if you don’t […]

info graphic talking about the 10 takeaways from being a shopify partner for 10 years

Content Marketing

Let’s talk about something that might be quietly holding your business back: visual marketing. If you’re a small business owner—especially in retail—you’re already doing a lot. You’re juggling inventory, customer service, content, and maybe even fulfilling orders yourself. So it makes sense if visuals haven’t been at the top of your priority list. But here’s […]

alison bruhn leaning against a wall with the text overlay that says "what is visual marketing"

Content Marketing

What Is Visual Marketing? A Small Business Guide to Photos, Reels & Graphics That Sell

Let’s talk about something that might be quietly holding your business back: visual marketing. If you’re a small business owner—especially in retail—you’re already doing a lot. You’re juggling inventory, customer service, content, and maybe even fulfilling orders yourself. So it makes sense if visuals haven’t been at the top of your priority list. But here’s […]

alison bruhn leaning against a wall with the text overlay that says "what is visual marketing"

Content Marketing

Picture this: you walk into your boutique, and it’s filled with all all the things that catch your eye—unique products, great customer service, and that “something special” that makes your store your store. Now, imagine you could take that exact feeling and bringing it into your online boutique website. Here’s the thing—this requires more than […]

Commercial Photography

I was dreaming of an online store as vibrant as my boutique… Here’s what made it real.

Picture this: you walk into your boutique, and it’s filled with all all the things that catch your eye—unique products, great customer service, and that “something special” that makes your store your store. Now, imagine you could take that exact feeling and bringing it into your online boutique website. Here’s the thing—this requires more than […]

Commercial Photography

Hot off the Press