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Most service-based businesses don’t lose revenue because of traffic … they lose it because of friction. In this article, we explore how your website structure, SEO strategy, and client intake process work together as operational infrastructure – and why misalignment in those systems quietly costs professional services firms more than they realize.
You’ve probably heard this a million times in the online business world:
“You need a highly converting website.”
But like, what is a highly converting website, really? 🤔
It’s simple—when someone lands on your site, they actually take the action you want them to. Whether that’s making a purchase, booking a service, or signing up for your email list, the goal is to turn visitors into customers.
And here’s the kicker: It’s not just ..
Feeling overwhelmed with your Shopify store? You’re not alone! But guess what? You can transform your online space from “meh” to “money-maker” with a few simple tweaks.
Picture This: A customer lands on your website. Their eyes sparkle as they see stunning photos of your latest arrivals. The navigation is so smooth, they find their dream dress in seconds. And with a click, it’s on its way to their doorstep!
When my dear friend, Ryan Graham, reached out about me taking her photos, I immediately said YES!!! She shows women how to ???-??? ??? ??????? and own their time, while maximizing their God-given gifts.
In the summer of 2021, I teamed up with model and friend, Alex Denning Lee, to create a series of black and white photos to submit for the Monochrome Awards 2021 Photo Contest. We had the best time creating the images and were so honored to receive Honorable Mention in three categories of this prestigious […]
There is no place quite like the Carriage House — a distinctive’ women’s boutique located in the Historic Downtown district of Decatur, Alabama. Women travel from all over to shop their latest looks, and men know exactly where to turn when it’s their wife’s birthday or their anniversary….
Hot off the Press
Brooke Patterson has climbed to the top 2% of business owners with Rodan + Fields for the second year in a row, and I had the honor of taking her portrait for …
