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People visit your website, scroll for a bit, maybe even add something to their cart… and then disappear. No checkout. No sale. Just silence. If that sounds familiar, let me tell you something important right away …

Marketing

Why Your Store Feels Incredible In Person (But Falls Flat Online)

People visit your website, scroll for a bit, maybe even add something to their cart… and then disappear. No checkout. No sale. Just silence. If that sounds familiar, let me tell you something important right away …

Marketing

Running a small business is a constant juggle- your clients, operations, sales, employees all counting on you to steer the ship… and somehow (if you want to continue to grow and excel) you’re expected to show up on social media with polished, purposeful content that engages and converts.  Momentum is what moves people from watching… to buying. And when you’re always starting from zero, your content can’t do the heavy lifting it’s supposed to…

graphic of the social club power hour

Marketing

How Business Owners Can Finally Take Control of Their Social Media

Running a small business is a constant juggle- your clients, operations, sales, employees all counting on you to steer the ship… and somehow (if you want to continue to grow and excel) you’re expected to show up on social media with polished, purposeful content that engages and converts.  Momentum is what moves people from watching… to buying. And when you’re always starting from zero, your content can’t do the heavy lifting it’s supposed to…

graphic of the social club power hour

Marketing

Let’s talk about something that might be quietly holding your business back: visual marketing. If you’re a small business owner—especially in retail—you’re already doing a lot. You’re juggling inventory, customer service, content, and maybe even fulfilling orders yourself. So it makes sense if visuals haven’t been at the top of your priority list. But here’s […]

alison bruhn leaning against a wall with the text overlay that says "what is visual marketing"

Content Marketing

What Is Visual Marketing? A Small Business Guide to Photos, Reels & Graphics That Sell

Let’s talk about something that might be quietly holding your business back: visual marketing. If you’re a small business owner—especially in retail—you’re already doing a lot. You’re juggling inventory, customer service, content, and maybe even fulfilling orders yourself. So it makes sense if visuals haven’t been at the top of your priority list. But here’s […]

alison bruhn leaning against a wall with the text overlay that says "what is visual marketing"

Content Marketing

Hot off the Press

Of course the goal is to increase profitability – maybe your focus is on buying the right products in the right amounts or maybe your focus is on marketing those products to the right people. Understanding how to sell more products can greatly impact your success in these areas.  But here’s the thing: having the […]

Marketing

How to Sell More Products: Insights from Our Instagram Live with Dan Jablons with the Retail Smart Guys

Of course the goal is to increase profitability – maybe your focus is on buying the right products in the right amounts or maybe your focus is on marketing those products to the right people. Understanding how to sell more products can greatly impact your success in these areas.  But here’s the thing: having the […]

Marketing

Social media marketing is vital to growing your business and standing out. It’s not enough to just post pretty pictures on platforms like Instagram and Facebook, though.  You need a strategic approach that combines compelling visuals (including photos and video) with genuine connection and consistent engagement. If you need help showing up consistently on social […]

women laying down laughing

Marketing

Show Up Consistently & Authentically So You Can Stand Out

Social media marketing is vital to growing your business and standing out. It’s not enough to just post pretty pictures on platforms like Instagram and Facebook, though.  You need a strategic approach that combines compelling visuals (including photos and video) with genuine connection and consistent engagement. If you need help showing up consistently on social […]

women laying down laughing

Marketing

Feeling overwhelmed with your Shopify store? You’re not alone! But guess what? You can transform your online space from “meh” to “money-maker” with a few simple tweaks.

Picture This: A customer lands on your website. Their eyes sparkle as they see stunning photos of your latest arrivals. The navigation is so smooth, they find their dream dress in seconds. And with a click, it’s on its way to their doorstep!

join the sites that sell challenge for shopify store owners

Marketing

How to Create a Shopify Website That Reflects Your Boutique’s Brand

Feeling overwhelmed with your Shopify store? You’re not alone! But guess what? You can transform your online space from “meh” to “money-maker” with a few simple tweaks.

Picture This: A customer lands on your website. Their eyes sparkle as they see stunning photos of your latest arrivals. The navigation is so smooth, they find their dream dress in seconds. And with a click, it’s on its way to their doorstep!

join the sites that sell challenge for shopify store owners

Marketing

Hot off the Press