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People visit your website, scroll for a bit, maybe even add something to their cart… and then disappear. No checkout. No sale. Just silence. If that sounds familiar, let me tell you something important right away …

Marketing

Why Your Store Feels Incredible In Person (But Falls Flat Online)

People visit your website, scroll for a bit, maybe even add something to their cart… and then disappear. No checkout. No sale. Just silence. If that sounds familiar, let me tell you something important right away …

Marketing

We are picking up the keys to our new office today, and it felt like turning a page into a new season. I can already picture clients coming in for strategy days, boutique owners booking brand photoshoots, and cozy gatherings to plan launches and map out offers. It feels like possibility. And it reminded me […]

graphic that says why your store's online space matters as much as it does in store

Marketing

Is Your Online Store Hurting Your Boutique’s Sales? How Your Website Experience Impacts Your Customers

We are picking up the keys to our new office today, and it felt like turning a page into a new season. I can already picture clients coming in for strategy days, boutique owners booking brand photoshoots, and cozy gatherings to plan launches and map out offers. It feels like possibility. And it reminded me […]

graphic that says why your store's online space matters as much as it does in store

Marketing

Picture this: you walk into your boutique, and it’s filled with all all the things that catch your eye—unique products, great customer service, and that “something special” that makes your store your store. Now, imagine you could take that exact feeling and bringing it into your online boutique website. Here’s the thing—this requires more than […]

Commercial Photography

I was dreaming of an online store as vibrant as my boutique… Here’s what made it real.

Picture this: you walk into your boutique, and it’s filled with all all the things that catch your eye—unique products, great customer service, and that “something special” that makes your store your store. Now, imagine you could take that exact feeling and bringing it into your online boutique website. Here’s the thing—this requires more than […]

Commercial Photography

Hot off the Press

In today’s fast-paced digital world, first impressions matter more than ever. As soon as we hop online, we’re bombarded with content left and right. Whether on social media or Google, everyone’s vying for our attention. Some just want to entertain us, while others are trying to increase sales for retail businesses.

What does this mean for you and your business? Well, you’ve got to fight for…

dreamy image of 2 women standing in a restaurant wearing clothes from a women's clothing boutique used to market their business and make more sales

Photo & Video

First Impressions: How Your Website Photos Can Boost Your Boutique Business’s Bottom Line

In today’s fast-paced digital world, first impressions matter more than ever. As soon as we hop online, we’re bombarded with content left and right. Whether on social media or Google, everyone’s vying for our attention. Some just want to entertain us, while others are trying to increase sales for retail businesses.

What does this mean for you and your business? Well, you’ve got to fight for…

dreamy image of 2 women standing in a restaurant wearing clothes from a women's clothing boutique used to market their business and make more sales

Photo & Video

I’ll have to admit. Emily in Paris — the show that gave us a new appreciation for bold fashion choices and a chic and creative approach to marketing. It’s my guilty pleasure when I’m not taking pictures or building websites, and it’s a great resource when it comes to uncovering valuable marketing lessons on how […]

collage of emily in paris and her amazing colorful outfits

Marketing

What We Can Learn From Emily In Paris When It Comes To Selling More Products On Your Website

I’ll have to admit. Emily in Paris — the show that gave us a new appreciation for bold fashion choices and a chic and creative approach to marketing. It’s my guilty pleasure when I’m not taking pictures or building websites, and it’s a great resource when it comes to uncovering valuable marketing lessons on how […]

collage of emily in paris and her amazing colorful outfits

Marketing

Of course the goal is to increase profitability – maybe your focus is on buying the right products in the right amounts or maybe your focus is on marketing those products to the right people. Understanding how to sell more products can greatly impact your success in these areas.  But here’s the thing: having the […]

Marketing

How to Sell More Products: Insights from Our Instagram Live with Dan Jablons with the Retail Smart Guys

Of course the goal is to increase profitability – maybe your focus is on buying the right products in the right amounts or maybe your focus is on marketing those products to the right people. Understanding how to sell more products can greatly impact your success in these areas.  But here’s the thing: having the […]

Marketing

Hot off the Press