I don’t know about you, but I’m so excited about Spring! Since many of us are working on Spring cleaning our homes, this is also a great time to do some Spring cleaning for your business. Plus, it will give you peace of mind knowing your content is up to date.

We recommend reviewing your content at least twice a year to make sure it’s up to date and represents your business well.

So, we’ve pulled together a quick checklist for you so you can update your content where you’re audience is looking for you. This should take 1-2 hours tops!

Your Content Marketing Spring Cleaning Checklist

Website

Your potential customers are visiting your website before they do business with you, so it’s important to make sure the photos on your site reflect you. Here’s a few places on your site you’ll want to review to make sure the photos, video, and copy are up to date:

• Hero Images

• About Page Images

• Footer

• Check all links

Facebook

Even though Facebook isn’t giving businesses much love these days, your customers might still head over to your page to learn more about you. Updating the key elements of your page will help keep your presence fresh and up to date. Here’s a few places to check and make sure your photos are representing you well:

• Cover Image

• Profile

And while you’re here, this is a great time to ask for reviews. You could do a post to reach your entire audience or you could reach out to personal friends and past clients to request them.

Instagram

This one is easy. Check your profile image, highlights, and highlight covers.

LinkedIn

If you have a B2B business, updating your images and graphics on LinkedIn is a must. Here are a few places to check both your business page and your individual staff pages as well:

• Cover Image

• Staff headshots

Google My Business

Your Google listing is your online brochure many times. By keeping your photos up to date on your Google My Business account, you’ll stand out from the competition. We recommend to …

• Review interior and exterior photos

• Ask for reviews

When it’s time to update your photos

If you’ve gone through this process and aren’t happy with your photos or you just can’t find the photos you need, we’d love to help you create a library of photos that help you show off the business you’ve worked so hard to build. We offer retainer photo packages to half-day photoshoots so you can choose the best package to meet your needs.

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