Most service-based businesses don’t lose revenue because of traffic … they lose it because of friction. In this article, we explore how your website structure, SEO strategy, and client intake process work together as operational infrastructure – and why misalignment in those systems quietly costs professional services firms more than they realize.
People visit your website, scroll for a bit, maybe even add something to their cart… and then disappear. No checkout. No sale. Just silence. If that sounds familiar, let me tell you something important right away …
You’ve probably heard this a million times in the online business world:
“You need a highly converting website.”
But like, what is a highly converting website, really? 🤔
It’s simple—when someone lands on your site, they actually take the action you want them to. Whether that’s making a purchase, booking a service, or signing up for your email list, the goal is to turn visitors into customers.
And here’s the kicker: It’s not just ..
Feeling overwhelmed with your Shopify store? You’re not alone! But guess what? You can transform your online space from “meh” to “money-maker” with a few simple tweaks.
Picture This: A customer lands on your website. Their eyes sparkle as they see stunning photos of your latest arrivals. The navigation is so smooth, they find their dream dress in seconds. And with a click, it’s on its way to their doorstep!
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These are crazy times we are in right now, but we don’t have to let this ruin the business we’ve built.
While we can’t control everything that is going on, we can use this time to connect with our audience even more, especially since people are spending more time than normal online.
If you need help creating content…
Are you still using stock photos and wondering why you aren’t attracting your ideal customer?If so, it’s time to let me help you build a library of custom images that speak to your ideal audience.
We are so close to the height of holiday sales, and with that, comes lots of holiday themed photos. We worked with our friends over at Freedom Soap Company to grab a few pictures with some Christmas spirit.
By using styled images, your business can reach customers who…
Personal branding photos are a rapidly growing segment of my business, and I got so excited when I ran across this Forbes article that I wanted to make sure you saw it too. Whether you own a business or are applying for a job, it’s both helpful and necessary to stand out. A personal brand is for (almost) everyone.
As with any type of photo, it helps you and your business stand out. It triggers emotion from your audience in a way that words never can.
Here is my take on their 10 Golden Rules Of Personal Branding:
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Have you ever searched online for a restaurant or doctor’s office, thought it would be perfect for you, then find something completely different when you arrive? Build trust with your customers before they even walk through the doors with a custom virtual tour of your restaurant, office, or retail space that is…
How long do you think people will sit and wait for you website to load? If you said not long, you are 100% correct. The average person will only wait 3 seconds max for a site to load and after that they are usually on to the next thing.
In a recent article by Risa Wexler, Head of Pfizer’s Media Lab, on Google’s Think With Google platform, she discussed the importance of load time and …
Did you know that your photos can slow down your website?
The world moves fast. Really fast. Consumers what information and they want it now. According to Google, if your website hasn’t loaded in 3 seconds, the viewer has already lost interest. Your photos can be ….
