blog categories

If you’ve been around my business for a while, you know I don’t do sales, flash promos, or “act now!” offers. It’s just not my style. My work is custom, intentional, and deeply strategic — and I believe brand photography is a business investment, not a discounted commodity.

But this year, I’m doing something I’ve never done before…

collection of images by focus creative photographer kassady gibson with the text brand builder bonus offer

Announcement

Why I’ve Never Run a Black Friday Special (Until Now) And Why Your Business Might Need This More Than You Think

If you’ve been around my business for a while, you know I don’t do sales, flash promos, or “act now!” offers. It’s just not my style. My work is custom, intentional, and deeply strategic — and I believe brand photography is a business investment, not a discounted commodity.

But this year, I’m doing something I’ve never done before…

collection of images by focus creative photographer kassady gibson with the text brand builder bonus offer

Announcement

Featuring: Power Hour – The Social Club You Actually Want to Join Let’s be honest: managing social media for your business can feel like being stuck in a group text with the algorithm, Canva, and a half-finished caption draft that’s been blinking at you since you last opened the app. You know you should post […]

graphic of the social club power hour

Marketing

Behind the Scenes of Our Online Community: How We Built It (and Why It Works)

Featuring: Power Hour – The Social Club You Actually Want to Join Let’s be honest: managing social media for your business can feel like being stuck in a group text with the algorithm, Canva, and a half-finished caption draft that’s been blinking at you since you last opened the app. You know you should post […]

graphic of the social club power hour

Marketing

We recently had the chance to do something that was a lot of fun during Kiddoms’ company retreat at The Grand Hotel. Their team brought us in to capture headshots for about 50 of their employees.  Here’s the setup: a cocktail party from 6:00 to 6:30, followed by dinner. This set up allowed us to […]

headshot of a man smiling

Commercial Photography

A Headshot Happy Hour at The Grand Hotel 

We recently had the chance to do something that was a lot of fun during Kiddoms’ company retreat at The Grand Hotel. Their team brought us in to capture headshots for about 50 of their employees.  Here’s the setup: a cocktail party from 6:00 to 6:30, followed by dinner. This set up allowed us to […]

headshot of a man smiling

Commercial Photography

Hot off the Press

Building a strong marketing strategy is a lot like playing a great round of golf. It takes the right tools, consistency, and a clear plan to get you where you want to go. From your website and photography to your SEO, discover how these pieces work together to help your boutique or retail business grow sustainably—without feeling overwhelmed.

Kassady Gibson at a golf tournament while working as an auditor at Regions, smiling in a golf polo and hat, enjoying a day on the course

Content Marketing

Build a Hole-in-One Marketing Strategy for Your Business

Building a strong marketing strategy is a lot like playing a great round of golf. It takes the right tools, consistency, and a clear plan to get you where you want to go. From your website and photography to your SEO, discover how these pieces work together to help your boutique or retail business grow sustainably—without feeling overwhelmed.

Kassady Gibson at a golf tournament while working as an auditor at Regions, smiling in a golf polo and hat, enjoying a day on the course

Content Marketing

This client came to us with a clear goal in mind: “We want to reach more people beyond just Fairhope.” They had passion, their message in mind, and the audience (at least locally). But when it came to creating their content, reaching their target audience and monetizing it? That is where we came in.  In […]

Season 1 of the This is Menopause Podcast created and produced by Focus Creative in Fairhope, Alabama

Marketing

How We Helped a Local Business Strategically Market Beyond Just Fairhope and the Eastern Shore with a Podcast and YouTube Channel

This client came to us with a clear goal in mind: “We want to reach more people beyond just Fairhope.” They had passion, their message in mind, and the audience (at least locally). But when it came to creating their content, reaching their target audience and monetizing it? That is where we came in.  In […]

Season 1 of the This is Menopause Podcast created and produced by Focus Creative in Fairhope, Alabama

Marketing

Your customers are ready to shop during Prime Day—but will they shop with you? While big brands fight for attention with discounts, your boutique can stand out with a seamless online experience and beautiful product photography that makes customers say “yes” faster. Let’s make your online shop as warm and welcoming as your in-store experience so you can win this Prime Day without racing to the bottom on price.

image of dermatologist's retail area where they sell skincare

Marketing

Let’s Talk Prime Day & Why Your Retail or E-Commerce Store Can Absolutely Win This Week

Your customers are ready to shop during Prime Day—but will they shop with you? While big brands fight for attention with discounts, your boutique can stand out with a seamless online experience and beautiful product photography that makes customers say “yes” faster. Let’s make your online shop as warm and welcoming as your in-store experience so you can win this Prime Day without racing to the bottom on price.

image of dermatologist's retail area where they sell skincare

Marketing

Hot off the Press