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Most service-based businesses don’t lose revenue because of traffic … they lose it because of friction. In this article, we explore how your website structure, SEO strategy, and client intake process work together as operational infrastructure – and why misalignment in those systems quietly costs professional services firms more than they realize.
You’ve probably heard this a million times in the online business world:
“You need a highly converting website.”
But like, what is a highly converting website, really? 🤔
It’s simple—when someone lands on your site, they actually take the action you want them to. Whether that’s making a purchase, booking a service, or signing up for your email list, the goal is to turn visitors into customers.
And here’s the kicker: It’s not just ..
Feeling overwhelmed with your Shopify store? You’re not alone! But guess what? You can transform your online space from “meh” to “money-maker” with a few simple tweaks.
Picture This: A customer lands on your website. Their eyes sparkle as they see stunning photos of your latest arrivals. The navigation is so smooth, they find their dream dress in seconds. And with a click, it’s on its way to their doorstep!
Have you heard? Adam Mosseri, the head of Instagram, announced that Instagram is no longer a photo sharing app. This has been coming for a while and here is why we are excited about it here at Focus Creative.
No two personal branding photography sessions are the same. I love getting to meet all these amazing business owners who are going after their dream. Shanna started Vintage Rugs by the Bay after building her gorgeous, Southern, farmhouse home and realizing there were …
We are loving some of the latest trends out there when it comes to photography, and cannot wait to see you implement some of them with your custom photos.
Marketing your business on social media is where things are moving, and knowing how to utilize your custom library of photos to create engaging, on-trend content is key.
To help you know where to start with this process, we’ve pulled together some of our favorite 2019 online social media marketing trends for your business.
Hot off the Press
Collaborating with others can be so beneficial when starting a new business. That’s why I’ve partnered with Inspired Southerner – an online magazine featuring the great things about the South. We both have a common goal – to help small businesses succeed by giving them the right tools for PR and photography.
Recently, we visited the Pine Hill Christmas Tree Farm in Tarrant, Alabama to learn more about this family owned business that grows…
Consumers want to know how your product or service fits into their already packed life, so we work with Peak Season a few times a year to help them develop a library of images to showcase their gorgeous outdoor furniture and accessories in everyday settings.
We work together to scout locations that will allow us to
Consumers want to know how your product or service fits into their already packed life, so we work with Peak Season a few times a year to help them develop a library of images to showcase their gorgeous outdoor furniture and accessories in everyday settings.
We work together to scout locations that will allow us to shoot several scenes while we are there. They do all the styling, and Focus Creative takes all the pictures. They use these images for
