
Most service-based businesses don’t lose revenue because of traffic … they lose it because of friction. In this article, we explore how your website structure, SEO strategy, and client intake process work together as operational infrastructure – and why misalignment in those systems quietly costs professional services firms more than they realize.

You’ve probably heard this a million times in the online business world:
“You need a highly converting website.”
But like, what is a highly converting website, really? 🤔
It’s simple—when someone lands on your site, they actually take the action you want them to. Whether that’s making a purchase, booking a service, or signing up for your email list, the goal is to turn visitors into customers.
And here’s the kicker: It’s not just ..

Feeling overwhelmed with your Shopify store? You’re not alone! But guess what? You can transform your online space from “meh” to “money-maker” with a few simple tweaks.
Picture This: A customer lands on your website. Their eyes sparkle as they see stunning photos of your latest arrivals. The navigation is so smooth, they find their dream dress in seconds. And with a click, it’s on its way to their doorstep!
No two personal branding photography sessions are the same. I love getting to meet all these amazing business owners who are going after their dream. Shanna started Vintage Rugs by the Bay after building her gorgeous, Southern, farmhouse home and realizing there were …


Your website is usually your first impression. Make sure it’s a good one with the right photos in place that represent your business well.


Erin Poe, the owner of e-commerce boutique Gilded Garment, reached out to me about creating a library of images to showcase her Fall 2020 collection, so I immediately knew of the perfect location to shoot all the jewel tones and …


If you are like most businesses, you are spending a lot of time coming up with content to share on Instagram and Facebook. Not only does your content have to be relevant to your audience, it needs to be engaging and look good
Do you struggle to find the right pictures for your posts?
Do you spend tons of time looking for the “right” picture to go along with whatever you’re wanting to share that day?
Do you try over and over …


We are loving some of the latest trends out there when it comes to photography, and cannot wait to see you implement some of them with your custom photos. Marketing your business on social media is where things are moving, and knowing how to utilize your custom library of photos to create engaging, on-trend content is key….


We love helping small businesses succeed and one of the ways we do that is by helping curate and create images that resonate with their audience.
First, let’s start with your audience…
Who is your online audience, and more importantly, who do you want your online audience to be?

